Are Landing Pages Important?
A quick search for the “value of landing pages” will yield two reasons to use them that can be summarized thusly: Landing pages increase conversions and are lead generation monsters.
How To Properly Read an Email
In today’s spam-ridden email world, it seems as if some folks have forgotten how to read an email. Being in account management, I send out my fair share of email correspondence each day and am truly baffled at how little people read what I have written, especially if there is an attachment.
Content Marketing: By the Numbers
When you structure your content correctly, you’ll maximize the amount of text people read. And when you improve the readability of that text, you’ll increase both comprehension and retention. As a bonus, when you do both, your SEO score will increase naturally.
How Do You Take Your Coffee?
For many of my friends and co-workers, the coffee bean is as essential as lavender oil to a stress-relief yoga-therapy session. Until that dehydrated bean juice crosses your lips, there is no starting the day. But why is it that some of us prefer extra cream while others need 10 packets of Splenda?
The World Wide Web: A Writer’s Guide from a Design Guy
When you structure your content correctly, you’ll maximize the amount of text people read. And when you improve the readability of that text, you’ll increase both comprehension and retention. As a bonus, when you do both, your SEO score will increase naturally.
