by Mark O'Brien | Oct 10, 2016
Following last week’s press release, Yours Truly (YT) interviewed the two principals quoted in the release — Herman Belch (HB) of World Technology Firm (WTF) and Albert Murfwhiffle (AM) of Nano File Works (NFW). Herein, a transcript of that interview. YT:...
by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Feb 3, 2016
In the random reading that’s something of an avocation for me, I came across this: “Why The Shape Of A Company’s Logo Matters”. The article purported to present the results of some faux-scientific research conducted by several people, some of...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
