The Importance of Brand

The Importance of Brand

In the first college course I ever took, Introduction to Literature, the professor said something that remains with me always: “John Donne’s poetry rewards study.” And so it is with this article in Entrepreneur: “Why Building Your Business...
A Screw Loose

A Screw Loose

I was intrigued by a headline I read the other day: “The 3 Business Models That Matter for Connected Hardware Startups”. True to the headline, the article under the headline went on to list  … well … you know. I recognize the likelihood that I...
Beware Free Advice

Beware Free Advice

I saw an announcement on LinkedIn the other day that, on clicking through, brought me to the announcement that Prophet and Altimeter Group are joining forces. (I don’t know anything about either company, nor am I affiliated with either company in any way. Both...
Go Ahead, Back Up

Go Ahead, Back Up

Since I don’t believe in accidents, I wasn’t surprised when a recent spate of vendor acquisitions in the insurance industry coincided with my finding a related, 10-year-old article while rummaging through the bowels of The Chautauqua Center for Synchronous...
Technology in Retreat?

Technology in Retreat?

Wow. This stuff is starting to come fast and furious now. Soon after I cited Dun & Bradstreet (D&B) in this post about the pitfalls (if not shortfalls) of data-driven content marketing (aka inbound marketing and marketing automation, two contradictions in...
Water Isn’t the Only Thing That Flows Downhill

Water Isn’t the Only Thing That Flows Downhill

In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...