by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
by Mark O'Brien | Feb 26, 2016
In yet another manifestation of the universal truth that one man’s crisis is another man’s blessing, I humbly offer this: “McDonald’s all-day breakfast is causing a crisis in the fast-food world”. Crisis? Aside from the fact that Jack In...
by Mark O'Brien | Feb 10, 2016
That creaking sound you hear is Western Civilization, or at least the English-speaking parts of it, teetering on the edge of the abyss. That’s right. We’ve finally devolved to the point at which Inc., a Forbes publication, has to publish an article about a...
by Mark O'Brien | Feb 3, 2016
In the random reading that’s something of an avocation for me, I came across this: “Why The Shape Of A Company’s Logo Matters”. The article purported to present the results of some faux-scientific research conducted by several people, some of...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Jan 20, 2016
When will they ever learn/When will they ever learn? As a naïve adolescent in the ’60s, I bought into all the equally naïve, adolescent claptrap about peace, love, harmony, and understanding. As I got older and more observant, I realized all the naïveté, all the...
