by Mark O'Brien | Jan 29, 2015
At any time, in any medium, we can find any number of articles, reports, opinion pieces, and more decrying a lack of leadership in everything from politics to industry. Au contraire. We don’t suffer from a lack of leadership: We suffer from an inability or an...
by Mark O'Brien | Jan 28, 2015
Few brands retain their iconic status through takeovers by public companies, buybacks by employees, ownership by investment capitalists, debt, disillusionment, and dilution-unto-absurdity of its product portfolio. But Fender Musical Instruments has survived all that...
by Mark O'Brien | Jan 27, 2015
When our clients tell us about their products or services, we invariably ask two questions: (1) Is there a market for it? (2) If we hand you a check right now, can we buy it? The latter is to prevent putting carts before horses. The former is to prevent the...
by Mark O'Brien | Jan 26, 2015
Here are five perennially perplexing questions, as intriguing as they are troubling and, as yet, unanswered: Why do so many organizations create the position, VP of Sales and Marketing? Why is the VP of Sales and Marketing typically a sales person? Is the chief...
by Mark O'Brien | Jan 23, 2015
At a large corporation for which I once worked, my boss’s boss told one of my internal clients (I love that phrase) — a gentleman who disagreed with my counsel on a matter of communication and went over my head to report his pique — to ignore me because,...
by Mark O'Brien | Jan 22, 2015
In the summer of 1964, my parents rented a small, red cottage on Cherry Street at Chapman Beach in Westbrook, Connecticut. Headed east along the shoreline, the next beach is Chalker Beach. The one after that is Indian Town. That matters because that same summer, my...
