by Mark O'Brien | Dec 19, 2016
Already reeling and darn near senseless, language is still taking body shots, kids. This post showed up in my LinkedIn feed after attracting some recent comments. It contains this nugget: Frustration and even anger are common, understandable reactions to new ways of...
by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | May 9, 2016
An ‘ideology’ is like a spirit taking up its abode in a body: it makes that body hop around in certain ways; and that same body would have hopped around in different ways had a different ideology happened to inhabit it. (Kenneth Burke, 1897-1993, from Language as...
by Mark O'Brien | Dec 18, 2015
I’m a sucker. I admit it. I own what was purported to be the deed to the Brooklyn Bridge. And I own swampland in Florida that promises to be prime real estate as soon as climate change renders it an arid plain — or global warming causes the rising seas to turn...
by Mark O'Brien | Nov 2, 2015
I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...
by Mark O'Brien | Oct 27, 2015
People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
