by Mark O'Brien | Nov 6, 2015
Success or failure is a matter of definition. Defining the brand creates its voice, its personality, its promise. What is the brand? What does it mean? What does it have to say? Who should listen? Why? The simple answer is voice. The voice of your brand is as distinct...
by Mark O'Brien | Nov 5, 2015
Companies are founded every day. Products and services are created every day. All are named. Some become well known. Some achieve the revered status of brand. Some succeed. Others do not. Why? The simple answer is: identity. Every brand has an identity. Every brand...
by Mark O'Brien | Nov 3, 2015
My colleague and LinkedIn connection, Derrick Martins, posted what he had to have known would be irresistible bait for a word-shark like me. More specifically, he angled for trouble when he published this piece — “Analytics and Big Data: The Skeptics vs. the...
by Mark O'Brien | Nov 2, 2015
I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...
by Mark O'Brien | Oct 28, 2015
There are some things for which modesty and humility just don’t allow me to wish. But my inherent propriety notwithstanding, it appears I may actually achieve the status of Certified Home Brewer (CHB). I hadn’t dared hope. “And how, precisely, will...
by Mark O'Brien | Oct 27, 2015
People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
