The Doors of Deception

The Doors of Deception

This past weekend, I attended the ninth annual Natural Living Expo in nearby Marlborough, Massachusetts. I have no idea why. Being at the Expo recalled the first time I walked into a hardcore comic-book shop. I was in search of the first two editions of the legendary...
Aye, There’s the Rub

Aye, There’s the Rub

I have to admit I’m not one to keep up with all of the statutes that govern my particular state, which happens to be Connecticut. Given the possibility that one can find himself in violation of said statutes — however unwittingly, innocuously, or innocently — it...
The Quest for Success: Success

The Quest for Success: Success

Identity becomes voice. Voice defines value. Value creates presence. Presence becomes marketshare. Marketshare ensures success. That’s why. The quest for success is the story of potential achieved. It’s the story of diligence, self-awareness, objective...
The Quest for Success: Marketshare

The Quest for Success: Marketshare

When a brand is known and trusted, it’s accepted. When it’s accepted, it’s bought, literally and figuratively. When it’s bought, it creates marketshare. Marketshare is the evolution of identity to success. Why? The answer is self-evident....
The Quest for Success: Presence

The Quest for Success: Presence

Allowing people to attribute value to a brand creates mindshare. It creates memorability and legitimacy. It engenders trust, comfort, faith. It facilitates the transition from identity to success. Why? The simple answer is: presence. Presence connotes the occupation...
The Quest for Success: Value

The Quest for Success: Value

Voice yields value. It expresses the attributes of the brand. It affiliates speaker and listener. It connects brands with markets, prospects, people. It creates space between itself and its competitors. Why? This answer is not so simple. Value is as subjective as it...