by Mark O'Brien | Feb 11, 2015
Kleptus vocabularis is rearing its ugly head again. That’s right. The Internet of Things has finally slithered its way into the trendy, mainstream business lexicon and given the jargoneers something old to feel good about. Just shoot me: The Internet of Things...
by Mark O'Brien | Feb 10, 2015
When I speak to students during readings of my books, Martin the Marlin, The One and Only Ben, and Martin the Marlin: Friends Help Friends — in groups that often number in the hundreds, from Kindergarten through 8th grade — I get questions so direct they can only come...
by Mark O'Brien | Feb 9, 2015
With a caveat here and a caveat there, another over here for good measure, and one more for the road, we’re on the record: We don’t have to like inbound marketing and marketing-automation tools, but they’re here to stay. And all that...
by Mark O'Brien | Feb 5, 2015
You might remember the first caper I reported here. If not, don’t worry. Most folks forget me almost as fast as my ex-wives do. Just in case, I’ll fill you in: I’m a private brand detective. Most of the mysteries I’m hired to solve have to do...
by Mark O'Brien | Feb 4, 2015
When writing any type of copy or content for any purpose, my philosophy is to give readers credit for the acuity of their readership. To put it another way, my writing style is the compositional equivalent of my personal style: People get the benefit of every doubt...
by Mark O'Brien | Feb 2, 2015
I recently read a blog post, “Lead Behaviors not Lead Scores”, by Josh Hill, and a book, Great Sky River, by Gregory Benford. The latter opened my eyes to the former. In Great Sky River, the last of humanity fights to survive on Snowglade, pursued by...
