by Mark O'Brien | Jan 7, 2015
Here are the five most popular phrases uttered by business people — not at the end of their lives — but at the end of their professional livelihoods: Yeah, but I thought …. You mean it didn’t …? There’s only one way to …. I know I’m...
by Mark O'Brien | Jan 6, 2015
I left my last corporate job 20 years ago. Even then, I was aware of a phenomenon that continues to become more prevalent: Kleptus vocabularus — the stealing of a lexicon germane to one context for the purpose of deliberately misleading in another context. More...
by Mark O'Brien | Jan 2, 2015
Every year, in the eight weeks between Christmas and Valentine’s Day, a number of things can be counted on to take place. Each is a measure of our inexplicable humanity: First, the holiday season will vanish, leaving us to realize our spirits are none the kinder,...
by Mark O'Brien | Jan 1, 2015
I’m not big on New Year’s resolutions. They’re as effective as a Band-Aid to the ski-jump guy: They won’t fix anything, nor will they have meaningful or lasting effects. Nevertheless, my New Year’s resolution is to propose some...
by Mark O'Brien | Dec 31, 2014
In the good old days (when were those?), companies differentiated themselves by purporting to be the best at what they did. One specialization. One concentration. One reliable deliverable or set thereof. That was then. This is now. Can a company that did one thing...
by Mark O'Brien | Dec 29, 2014
There are many reasons to be skeptical of the claims made by inbound marketing (or marketing automation — the terms are virtually synonymous). Here’s one. Here’s another. And here’s a third: Inbound marketing seems to be adopted by B2B companies that...
