by Mark O'Brien | Dec 9, 2015
Thanks to the volume of correspondence we receive from you, our intrepid and incorrigible readers, we now have more people working in our mailroom than Santa has elves in his workshop. We’re running three shifts, 24/7/365. And we may have to add members to our...
by Mark O'Brien | Oct 20, 2015
Have you ever noticed the people who are most likely to warn us of the dangers of email are also the ones who are most likely to keep us waiting longest for replies to our emails — and least likely to think their icing us is rude, discourteous, or unprofessional? They...
by Mark O'Brien | Oct 7, 2015
I got an email this morning that made my hair stand on end. The subject line was “Regrow Natural Hair”. I don’t know why, but that simply never occurred to me. Every time I’ve regrown hair, it’s been synthetic. And I’ve fallen into...
by Mark O'Brien | Aug 3, 2015
Wow. This stuff is starting to come fast and furious now. Soon after I cited Dun & Bradstreet (D&B) in this post about the pitfalls (if not shortfalls) of data-driven content marketing (aka inbound marketing and marketing automation, two contradictions in...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
by Mark O'Brien | Jun 23, 2015
Being in the communications racket may make me a little more sensitive to intelligibility than most. And I may have a slight hyper-percipience when it comes to perceptions of linguistic decorum. But there are some occasions on which you just can’t help but...
