Danger in Numbers

Danger in Numbers

Shelley Lucas, a very astute professional acquaintance, published a sorely needed post the other day: “The Missing Link: What CMOs & CIOs Really Need To Be Doing Together”. As Howard Cosell might have said, it contained a veritable plethora of quotable...
LinkedOut

LinkedOut

Since I’m nothing if not eternally optimistic, I admit to being a tad perplexed by the fact that, as a species, we remain almost impregnably naive about all matters related to electronic communications. After all, it’s been at least 35 years since Al Gore...
Facts vs. Fabrications

Facts vs. Fabrications

Anybody who notices unpleasant facts in the have-a-nice-day world we live in is going to be designated a curmudgeon. (Paul Fussell, 1924-2012) I live in fear of becoming a curmudgeon. I think it’s because I prefer facts to fabrications. In that regard, I...
Make the Sentence True

Make the Sentence True

Two things have me thinking about interpretation. The first is the set of responses I continue to get to Martin the Marlin, about which I wrote here. The second is the experience we recently had selecting an image for an email marketing piece. Let’s start with...
Preventive Medicine

Preventive Medicine

About three or 47 times a week, I get email from a sender who identifies as Reverse Your Diabetes. The body of the email says: WARNING! You will be SHOCKED by this video, Mark! Viewer Discretion is Advised While I’ve never clicked through to view the video, I do...
Marketing Double-Talk

Marketing Double-Talk

I left my last corporate job 20 years ago. Even then, I was aware of a phenomenon that continues to become more prevalent: Kleptus vocabularus — the stealing of a lexicon germane to one context for the purpose of deliberately misleading in another context. More...