by Mark O'Brien | Aug 3, 2015
Wow. This stuff is starting to come fast and furious now. Soon after I cited Dun & Bradstreet (D&B) in this post about the pitfalls (if not shortfalls) of data-driven content marketing (aka inbound marketing and marketing automation, two contradictions in...
by Mark O'Brien | Jul 27, 2015
Wow! Sometimes I just can’t believe how coincident (but not coincidental) life can be and, in my case (forgive me for personalizing), how charmed my life can be. Just as I was thinking I was on the verge of a mid-life crisis or some kind of long-term malaise,...
by Mark O'Brien | Jul 22, 2015
Every once in a while, you happen onto something that makes you appreciate just how hard life can be. On those occasions, you realize how much more sympathetic you can be, how much more helpful you can be, and how much better you can make other people feel as they...
by Mark O'Brien | Jun 29, 2015
With the publication of my new book for adults all but imminent — For Adults Only: How to Act Like an Adult Around Adults (it’s for adults) — I’ve decided to offer a few excerpts here to gin up interest and, ideally, multi-million-dollar sales. WARNING:...
by Mark O'Brien | Jun 26, 2015
Among many other rewarding things, my working life has enabled me to acquire quite the compendium of handy axioms, many of which have become words to live (and work) by. As a public service, I share three of my favorites here: #1. Never believe anything until...
by Mark O'Brien | Jun 19, 2015
Since I’m nothing if not eternally optimistic, I admit to being a tad perplexed by the fact that, as a species, we remain almost impregnably naive about all matters related to electronic communications. After all, it’s been at least 35 years since Al Gore...