by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Jan 20, 2016
When will they ever learn/When will they ever learn? As a naïve adolescent in the ’60s, I bought into all the equally naïve, adolescent claptrap about peace, love, harmony, and understanding. As I got older and more observant, I realized all the naïveté, all the...
by Mark O'Brien | Dec 16, 2015
I couldn’t help thinking about Charles M. Schultz’s most popular character (with the possible exception of Snoopy) when I read “The Dark Side of Creativity”. The article would have us believe creative people are negative, moody, depressive,...
by Mark O'Brien | Dec 3, 2015
The story you’re about to read is true. The names have been changed to protect the guilty. In my entire working life, only one attempt has been made to stiff me for an invoice. It was the mid-1990s. Having been cut loose from The Travelers Managed Care and...
by Mark O'Brien | Nov 19, 2015
irony (noun): incongruity between what is expected to be and what actually is, or a situation or result showing such incongruity When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I...
by Mark O'Brien | Nov 18, 2015
Even though many of our clients provide software and services to the insurance industry, it’s hard to know, sometimes, where the insurance industry stands on technology. It seems as if we go from one extreme to the other: There are posts about research reports touting...
