by Mark O'Brien | Mar 5, 2015
Floyd and Boyd are not real people. But they play them on TV. They recently engaged in this discussion during an episode of Unreal People on UPC (the Unreal People Channel). Floyd: Why don’t companies market to vendors? Boyd: What? Floyd: If companies need the...
by Mark O'Brien | Mar 4, 2015
If you read enough, and long enough, you’re bound to come across something worth your time — the proverbial diamond in the rough; the product of a keen intellect; a thoughtful treatise, rationally conceived, soundly argued, and engagingly persuasive. The finding...
by Mark O'Brien | Mar 3, 2015
The following program contains graphic situations and dramatizations. It may not be suitable for children, especially those who are extremely impressionable and may be profoundly disillusioned at the realization that the behavior of ostensible adults can range from...
by Mark O'Brien | Feb 27, 2015
I was reading a book the other day about mysteries of the universe. There were chapters about — and alleged photographs of — UFOs, crop circles, Bigfoot, the Bermuda Triangle, the Loch Ness Monster, and honest politicians. Then there was this: LinkedIn member This...
by Mark O'Brien | Feb 25, 2015
In a beautiful little book called, The Zen Path Through Depression, Philip Martin offers advice for easing the pain of depression that could just as easily apply to the practice of marketing: When we are lost, frightened, or facing something new or unknown, our first...
by Mark O'Brien | Feb 24, 2015
One of the joys of my life is being compelled to conduct Internet searches to determine the ostensible meanings of the latest abbreviations, acronyms, or jargon. Here’s the item that got my attention most recently: At the most basic level — even for companies...
