Contagious Human Characters

Contagious Human Characters

Forbes has introduced something called BrandVoice, which it describes thusly: Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing...
Splitting Hairs

Splitting Hairs

I got an email this morning that made my hair stand on end. The subject line was “Regrow Natural Hair”. I don’t know why, but that simply never occurred to me. Every time I’ve regrown hair, it’s been synthetic. And I’ve fallen into...
Web Advertising: DOA

Web Advertising: DOA

In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
Innovating Disruptive Quackery

Innovating Disruptive Quackery

I love bad movies. In fact, one of my greatest pleasures is staying up till the wee hours of the weekend watching ill-contrived films and wondering; Why were they made? Who financed them? For what return? Did the writer(s) think it was any good? What were the actors...
Lies, Damn Lies, and the Abuse of Marketing

Lies, Damn Lies, and the Abuse of Marketing

Despite the fact that some of my ravings might suggest otherwise, I love marketing. I love it with a passion. So, with equal passion, I hate its being abused. As one indication of its abuse, I enter into evidence this post — “Which Technologies and Content Types...
A Belly Full of Content Marketing

A Belly Full of Content Marketing

I don’t know about you, but I think I take my powers of digestion for granted. What I mean is that, beyond the act of mastication, I don’t give all that much thought to how much my physiology can actually assimilate, let alone metabolize. I was prompted to...