by Mark O'Brien | Oct 8, 2015
Forbes has introduced something called BrandVoice, which it describes thusly: Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing...
by Mark O'Brien | Oct 7, 2015
I got an email this morning that made my hair stand on end. The subject line was “Regrow Natural Hair”. I don’t know why, but that simply never occurred to me. Every time I’ve regrown hair, it’s been synthetic. And I’ve fallen into...
by Mark O'Brien | Oct 2, 2015
In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
by Mark O'Brien | Sep 29, 2015
I love bad movies. In fact, one of my greatest pleasures is staying up till the wee hours of the weekend watching ill-contrived films and wondering; Why were they made? Who financed them? For what return? Did the writer(s) think it was any good? What were the actors...
by Mark O'Brien | Sep 28, 2015
Despite the fact that some of my ravings might suggest otherwise, I love marketing. I love it with a passion. So, with equal passion, I hate its being abused. As one indication of its abuse, I enter into evidence this post — “Which Technologies and Content Types...
by Mark O'Brien | Sep 24, 2015
I don’t know about you, but I think I take my powers of digestion for granted. What I mean is that, beyond the act of mastication, I don’t give all that much thought to how much my physiology can actually assimilate, let alone metabolize. I was prompted to...