The Persona of My Business Technology Agenda

The Persona of My Business Technology Agenda

I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...
When You Wish Upon a Star

When You Wish Upon a Star

People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
It’s My Own Fault

It’s My Own Fault

It makes me uncomfortable to realize how many opportunities I miss to blame myself for things. I was reminded of that particular failing, yet again, when I read this article in Fast Company: “The Psychology Behind Why People Steal Their Coworkers’...
Web Advertising: DOA

Web Advertising: DOA

In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
Innovating Disruptive Quackery

Innovating Disruptive Quackery

I love bad movies. In fact, one of my greatest pleasures is staying up till the wee hours of the weekend watching ill-contrived films and wondering; Why were they made? Who financed them? For what return? Did the writer(s) think it was any good? What were the actors...
A Belly Full of Content Marketing

A Belly Full of Content Marketing

I don’t know about you, but I think I take my powers of digestion for granted. What I mean is that, beyond the act of mastication, I don’t give all that much thought to how much my physiology can actually assimilate, let alone metabolize. I was prompted to...