by Mark O'Brien | Feb 26, 2015
According to dictionary.com, hype is a derivation of hyperbole: Origin: 1925–30, Americanism; in sense “to trick, swindle,” of uncertain origin; subsequent senses perhaps by reanalysis as a shortening of hyperbole That’s easy enough to imagine. A hyperbolic pitch...
by Mark O'Brien | Feb 25, 2015
In a beautiful little book called, The Zen Path Through Depression, Philip Martin offers advice for easing the pain of depression that could just as easily apply to the practice of marketing: When we are lost, frightened, or facing something new or unknown, our first...
by Mark O'Brien | Feb 24, 2015
One of the joys of my life is being compelled to conduct Internet searches to determine the ostensible meanings of the latest abbreviations, acronyms, or jargon. Here’s the item that got my attention most recently: At the most basic level — even for companies...
by Mark O'Brien | Feb 23, 2015
I read an article in Inc., “It’s Official: Networking Makes People Feel Sleazy”, over breakfast the other morning. Its psychological premise engaged me fully, especially this: Just the thought of saying “find me on LinkedIn” is enough to...
by Mark O'Brien | Feb 19, 2015
About three or 47 times a week, I get email from a sender who identifies as Reverse Your Diabetes. The body of the email says: WARNING! You will be SHOCKED by this video, Mark! Viewer Discretion is Advised While I’ve never clicked through to view the video, I do...
by Mark O'Brien | Feb 18, 2015
I received a notification from a trade association that reminded me precisely how linguistically bereft, if not spiritually desiccated, we’ve become. With offending identifiers deleted to keep my sorry keister out of the hoosegow, it said this: Submissions can...
