by Mark O'Brien | Sep 18, 2015
I got the scare of my life this morning. While reading through my various feeds, I saw this headline: “5 Ways Cloud-Based EPM is Altering the Landscape of the Business World”. I suddenly imagined the business world being decimated by equine protozoal...
by Mark O'Brien | Sep 15, 2015
If you read as much as I do, you can be overwhelmed by the sheer volume of content being pumped out daily. But if you’re anything like me, you’ve discovered that, like the effort required to find the figurative needle in the proverbial haystack,...
by Mark O'Brien | Aug 26, 2015
At the rate at which Goliaths seem to be taking hits, I’m starting to wonder if David may have invested in a machine-gun version of his trusty slingshot. First it was inbound marketing. Then it was performance appraisals. Now it’s Big Data. The most recent...
by Mark O'Brien | Aug 21, 2015
Kevin Donnellon, president of Macali Communications, published a list of seven tips for managing prospective public-relations disasters under this headline: “Preparing For Your Jared Fogle or Spokesperson Crisis”. Mr. Donnellon’s syntactical and...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
by Mark O'Brien | Jul 24, 2015
I don’t know that LeAnne Brinkies is familiar with Hamlet, let alone Queen Gertrude. As the Bard might say, ’tis a pity. Had she been so familiar, she might have gone about “Native advertising – the editorial vs advertorial debate” in a...
