by Mark O'Brien | Jul 20, 2015
On the day I searched Amazon for books on work/life balance, there were 1,702 results returned. I’ll bet if I’d conducted the same search the next day, there would have been more. That made me wonder: If all of the employees who read these books practice...
by Mark O'Brien | Jul 16, 2015
In an effort to keep my horizons as broad as possible, I’ve been taking correspondence courses in Women’s Fashion from the Institut Français de la Mode (IFM). To say it’s been fascinating would be understatement bordering on the obscene. Among other...
by Mark O'Brien | Jul 13, 2015
I need your help. Amazon is being sued for not saying it doesn’t sell something. That actually has nothing to do with us. But here’s where you come in: If two wrongs don’t make a right, can you help me understand why two negatives make a positive?...
by Mark O'Brien | Jun 30, 2015
In my line of work, you have to say a lot of things that most folks find distasteful. This one elicits sneers, jeers, fears, and tears every time: Marketing is not a sales-support function. Sales is a marketing-fulfillment function. Salesperson: What do you mean...
by Mark O'Brien | Jun 25, 2015
I know what you’re thinking: “This can’t be Hell.” I’m sorry. I know it’s not what you expected. There’s a bunch of stuff missing. There’s no eternal conflagration. There are no devilish dudes with horned heads and...
by Mark O'Brien | Jun 22, 2015
Shelley Lucas, a very astute professional acquaintance, published a sorely needed post the other day: “The Missing Link: What CMOs & CIOs Really Need To Be Doing Together”. As Howard Cosell might have said, it contained a veritable plethora of quotable...
