by Mark O'Brien | Jan 9, 2017
Fast Company, in a magnanimous attempt to help David Hoffeld sell his book on selling (why did he need the help?), published this article — “Your Brain Can Do More Than You Think It Can, Says Science”. Hoffeld is (according to his profile on Amazon)...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Dec 18, 2015
I’m a sucker. I admit it. I own what was purported to be the deed to the Brooklyn Bridge. And I own swampland in Florida that promises to be prime real estate as soon as climate change renders it an arid plain — or global warming causes the rising seas to turn...
by Mark O'Brien | Dec 9, 2015
Thanks to the volume of correspondence we receive from you, our intrepid and incorrigible readers, we now have more people working in our mailroom than Santa has elves in his workshop. We’re running three shifts, 24/7/365. And we may have to add members to our...
by Mark O'Brien | Dec 8, 2015
Contrary to what you’re likely to expect — and in contrast to the comments at the end of the Business Insider post — I don’t have an opinion about this fluff piece: “We tried Dunkin’ Donuts’ and Starbucks’ hottest beverages of the...
by Mark O'Brien | Dec 1, 2015
As every consummate consumer knows, the Friday after Thanksgiving is known as Black Friday. The term is a marketing and public-relations abbreviation of the full name — Black-Eye Friday — which comes from all the shiners given and received in the shameless,...
