by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
by Mark O'Brien | Nov 2, 2015
I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...
by Mark O'Brien | Oct 28, 2015
There are some things for which modesty and humility just don’t allow me to wish. But my inherent propriety notwithstanding, it appears I may actually achieve the status of Certified Home Brewer (CHB). I hadn’t dared hope. “And how, precisely, will...
by Mark O'Brien | Oct 27, 2015
People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
by Mark O'Brien | Oct 20, 2015
Have you ever noticed the people who are most likely to warn us of the dangers of email are also the ones who are most likely to keep us waiting longest for replies to our emails — and least likely to think their icing us is rude, discourteous, or unprofessional? They...
by Mark O'Brien | Oct 19, 2015
When it comes to topics for blogs posts, I tend to have a fair degree of fortitude (or at least I imagine I do). But I have to admit this one made me a little squeamish: “Jerky Juggernaut and the Power of Protein”. This part was unsettling enough: Sales...
