by Mark O'Brien | Jul 18, 2016
The other day, I came across an informercial for Prezi, not-so-cleverly disguised as yet another in the interminable myriad of how-to treatises to which we find ourselves ceaselessly subject in this, The Golden Age of Self-Evident, Sophomoric, and Unrequested Advice....
by Mark O'Brien | Nov 9, 2015
Voice yields value. It expresses the attributes of the brand. It affiliates speaker and listener. It connects brands with markets, prospects, people. It creates space between itself and its competitors. Why? This answer is not so simple. Value is as subjective as it...
by Mark O'Brien | Jul 22, 2015
Every once in a while, you happen onto something that makes you appreciate just how hard life can be. On those occasions, you realize how much more sympathetic you can be, how much more helpful you can be, and how much better you can make other people feel as they...
by Mark O'Brien | Jul 17, 2015
The other day, as I was giving my cat, Sammy, his usual evening repast, which consists of a half-can of wet food (he snacks on dry food all day), he said, “Just give me the whole shebang.” The next day, as I was repeating the process, he said, “Just...
by Mark O'Brien | Jul 14, 2015
Having just published our 200th post, this month saw an unusually vigorous influx of billets-doux from our ever-growing legions of loyal readers. In fact, the volume of inbound correspondence was so high, our regular postman contracted a quadruple hernia schlepping...
by Mark O'Brien | Jul 9, 2015
After I got through the promo for his new book — and his seven-minute video — I read a LinkedIn post Tuesday from Marshall Goldsmith. Marshall’s famous. If he isn’t, he should be. It’s also possible he thinks he is — or thinks he should be. I’m...
