by Mark O'Brien | Aug 5, 2016
If you’re anything like me, you have a hard time getting away from your desk during the day, even for biologically and physiologically important things like eating and … well … you know. There are always things that have to be done: The next deal has...
by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | May 9, 2016
An ‘ideology’ is like a spirit taking up its abode in a body: it makes that body hop around in certain ways; and that same body would have hopped around in different ways had a different ideology happened to inhabit it. (Kenneth Burke, 1897-1993, from Language as...
by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Jan 11, 2016
I’ve fought it long enough. In recent days, there have been reports published by Deloitte, PwC, Ernst & Young, Boston Consulting Group, Accenture, KPMG, Bain & Company, Booz & Company, McKinsey & Company, and Artie Fleegleman & Company...
