by Mark O'Brien | Aug 20, 2015
Thou shalt not dilute thy brand.1 Thou shalt not create brand confusion.2 Apparently, the folks at Google neglected to read The Branding Bible (or at least my book therein) before getting themselves in the soup with their recent (re)branding debacle. As result,...
by Mark O'Brien | Aug 19, 2015
promise (noun): a declaration that something will or will not be done, given, etc.; e.g., unkept political promises Just when you thought it was safe to hypothesize that human nature might have evolved emotionally and psychologically to a point at which the...
by Mark O'Brien | Aug 18, 2015
The bandwagon is about to get a little more crowded, kids. According to Neil Hughes, Twitter might be on the verge of ditching its differentiation: “Has Twitter Ditched 140 Character Limit to Crack Dark Social?” Why would they do such a thing? For two...
by Mark O'Brien | Aug 17, 2015
We seem to have another fledgling theme on our hands, kids. Less than three weeks after Ron Baker and I sounded the death knell for performance appraisals, Richard Moran offers a variation on the tune with this post: “Death to Performance Reviews!” Mr....
by Mark O'Brien | Aug 14, 2015
In the first college course I ever took, Introduction to Literature, the professor said something that remains with me always: “John Donne’s poetry rewards study.” And so it is with this article in Entrepreneur: “Why Building Your Business...
by Mark O'Brien | Aug 12, 2015
After I wrote about Big Brother in less than glowing terms the other day, I found a post called, “The health plan of the future is easy to see”. The post is one in a series published by Deloitte. Notice it doesn’t say, “The health insurance...
