by Mark O'Brien | May 23, 2016
After recent revelations about the homogenization and routinization of everything, I suppose it makes a bit of logical sense that we should now be on to trivialization. But this latest revelation seems somehow more dire than its predecessors in that it has the...
by Mark O'Brien | Apr 7, 2016
The blind squirrel found an acorn. It was bound to happen. After stumbling around in an amaurotic crepuscule, falling out of a few trees, and living in a virtually opaque stupor, the scansorial rodent finally discovered what empiricists working with even modestly...
by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Dec 18, 2015
I’m a sucker. I admit it. I own what was purported to be the deed to the Brooklyn Bridge. And I own swampland in Florida that promises to be prime real estate as soon as climate change renders it an arid plain — or global warming causes the rising seas to turn...
by Mark O'Brien | Dec 17, 2015
It’s apparent from a post I read recently — “Design is Not a Service” — that there must be some sort of potent and pernicious hallucinogen making the rounds. The author of the post, seemingly in the throes of an overdose of the stuff, ranted through...
