Authenticity is the New Integrity

Authenticity is the New Integrity

If you read this article from Fast Company — “What Does Authenticity Really Mean?”  — you’ll get a smorgasbord of options: According to one person cited in the article, “If you want to be a leader, you have to be yourself—skillfully.” So,...
The Singing Client

The Singing Client

I happened to hear a Johnny Winter favorite — “Love Song to Me” — from John Dawson Winter III over the weekend. It reminded me of a conversation I had with a client the week before and inspired me to write this verse: To some degree, I disagree; Although,...
The Rhetorical Rumble

The Rhetorical Rumble

Naïveté comes in all shapes and sizes. So does academic detachment. And so it is that we have a match-up of lightweights, who’ve now squared off three times in what’s come to be dubbed, The Rhetorical Rumble. For each bout, they enter the ring with...
Get Your DUCKs in a Row

Get Your DUCKs in a Row

I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
You’re Not Writing For Yourself

You’re Not Writing For Yourself

There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
To Each Generation Its Own

To Each Generation Its Own

irony (noun): incongruity between what is expected to be and what actually is, or a situation or result showing such incongruity When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I...