by Mark O'Brien | Feb 27, 2015
I was reading a book the other day about mysteries of the universe. There were chapters about — and alleged photographs of — UFOs, crop circles, Bigfoot, the Bermuda Triangle, the Loch Ness Monster, and honest politicians. Then there was this: LinkedIn member This...
by Mark O'Brien | Feb 26, 2015
According to dictionary.com, hype is a derivation of hyperbole: Origin: 1925–30, Americanism; in sense “to trick, swindle,” of uncertain origin; subsequent senses perhaps by reanalysis as a shortening of hyperbole That’s easy enough to imagine. A hyperbolic pitch...
by Mark O'Brien | Feb 25, 2015
In a beautiful little book called, The Zen Path Through Depression, Philip Martin offers advice for easing the pain of depression that could just as easily apply to the practice of marketing: When we are lost, frightened, or facing something new or unknown, our first...
by Mark O'Brien | Feb 24, 2015
One of the joys of my life is being compelled to conduct Internet searches to determine the ostensible meanings of the latest abbreviations, acronyms, or jargon. Here’s the item that got my attention most recently: At the most basic level — even for companies...
by Mark O'Brien | Feb 23, 2015
I read an article in Inc., “It’s Official: Networking Makes People Feel Sleazy”, over breakfast the other morning. Its psychological premise engaged me fully, especially this: Just the thought of saying “find me on LinkedIn” is enough to...
by Mark O'Brien | Feb 20, 2015
Hunter Thompson died by his own hand nine years ago today. I found out at about 10:00 the next morning. Despite my brute incomprehension of what I was reading, it struck me as a rather Thompsonesque moment: It was snowing — bleak, cold. I’d gone to my...
