by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | Dec 2, 2015
A gentleman who refers to Australia quite a bit — and spells as if he’s from there (behaviour) — has jumped on the bandwagon, the players aboard which are playing a dirge for advertising. He wrote a piece called, “Don’t Be Advertising!” And he...
by Mark O'Brien | Dec 1, 2015
As every consummate consumer knows, the Friday after Thanksgiving is known as Black Friday. The term is a marketing and public-relations abbreviation of the full name — Black-Eye Friday — which comes from all the shiners given and received in the shameless,...
by Mark O'Brien | Oct 27, 2015
People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
by Mark O'Brien | Oct 15, 2015
In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
by Mark O'Brien | Oct 8, 2015
Forbes has introduced something called BrandVoice, which it describes thusly: Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing...
