by Mark O'Brien | Jul 15, 2015
There are times at which you have no choice but to accept the fact that you’re going to be judged as being callous. At those times, you simply have to be okay with it. That’s why I’m okay if I’m judged as being callous for vehemently expressing this...
by Mark O'Brien | Jun 22, 2015
Shelley Lucas, a very astute professional acquaintance, published a sorely needed post the other day: “The Missing Link: What CMOs & CIOs Really Need To Be Doing Together”. As Howard Cosell might have said, it contained a veritable plethora of quotable...
by Mark O'Brien | May 22, 2015
One of my favorite recreational activities is to surf the web for mission statements. (I lead a very sheltered existence.) I find mission statements to be some of the most stunning examples of inexplicable gibberish imaginable. And I love to try to put myself in the...
by Mark O'Brien | May 20, 2015
Here’s a partial list of the things most companies say they want on the pages of their websites: Sizzle. Fashion Shows. Popularity contests. Pizzazz. Things that make the boss happy. The kitchen sink and all the attendant plumbing. Cool stuff. And here’s...
by Mark O'Brien | May 7, 2015
I received an email from an earnest gentleman, eager to help his company write more business and make its brand more prominent. He presented a list of tactics he believed would be effective means to his ends. Here’s the email (with minor modifications to protect...
by Mark O'Brien | May 5, 2015
A man is his own easiest dupe, for what he wishes to be true he generally believes to be true. (Demosthenes) We’ve written about the seemingly declining substance of the content in Harvard Business Review (HBR) before. We’ve also written about the...
