by Mark O'Brien | Apr 10, 2015
The only thing more amazing than the things for which we fall is the length of time for which we continue to fall for them. Given the popularity of inbound marketing and marketing automation, I’d have imaged them to be relatively new phenomena. I’d have...
by Mark O'Brien | Mar 16, 2015
I frequently receive unsolicited spam. But I repeat myself. Among the most frequent spammers is something calling itself the Reverse Logistics Association (RLA). Until I went on its website to find out what it was and what it did, my only recourse was to guess at what...
by Mark O'Brien | Mar 4, 2015
If you read enough, and long enough, you’re bound to come across something worth your time — the proverbial diamond in the rough; the product of a keen intellect; a thoughtful treatise, rationally conceived, soundly argued, and engagingly persuasive. The finding...
by Mark O'Brien | Feb 11, 2015
Kleptus vocabularis is rearing its ugly head again. That’s right. The Internet of Things has finally slithered its way into the trendy, mainstream business lexicon and given the jargoneers something old to feel good about. Just shoot me: The Internet of Things...
by Mark O'Brien | Jan 21, 2015
Spock: Captain, why are you wearing that radiation-proof suit and preparing to exit the starship? Kirk: Scotty, Bones, and I are going to measure the Dark Social. Spock: [raises eyebrow] Come again? Kirk: Dark Social. The communication transmissions we get from...
by Mark O'Brien | Jan 12, 2015
Companies complain about the effect of ad-blocking on their revenue streams. They have a point … to a point. Blocking ads does break the traditional covenant in which users gain access to content in exchange for exposure to advertising. But the complainants...
