by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Feb 26, 2016
In yet another manifestation of the universal truth that one man’s crisis is another man’s blessing, I humbly offer this: “McDonald’s all-day breakfast is causing a crisis in the fast-food world”. Crisis? Aside from the fact that Jack In...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Dec 23, 2015
Because I’m nothing if not fair, balanced, and inclusive, I recognized my duty immediately when I read “The 19 hottest female-founded startups of 2015”. So, without further ado, here are your 10 hottest male-founded startups of 2015: The Beer Sling....
by Mark O'Brien | Dec 18, 2015
I’m a sucker. I admit it. I own what was purported to be the deed to the Brooklyn Bridge. And I own swampland in Florida that promises to be prime real estate as soon as climate change renders it an arid plain — or global warming causes the rising seas to turn...
