by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
by Mark O'Brien | Feb 26, 2016
In yet another manifestation of the universal truth that one man’s crisis is another man’s blessing, I humbly offer this: “McDonald’s all-day breakfast is causing a crisis in the fast-food world”. Crisis? Aside from the fact that Jack In...
by Mark O'Brien | Feb 3, 2016
In the random reading that’s something of an avocation for me, I came across this: “Why The Shape Of A Company’s Logo Matters”. The article purported to present the results of some faux-scientific research conducted by several people, some of...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Jan 12, 2016
Why in the world do we think we’ll see, perceive, or even recognize innovation? That question leapt to mind, yet again, when I read this: “Why Real Innovation Will Not Come From Within Your Own Industry”. Outside your own industry? If real innovation...
