by Mark O'Brien | Jun 9, 2015
If Marshall McLuhan was correct in his assertion that the medium is the message (I believe he was), then this article from Britain’s Marketing, is much ado about nothing: According to some industry people, there is a resemblance between Coke’s ad, created...
by Mark O'Brien | Jun 4, 2015
I saw an update on LinkedIn the other day from a woman who described herself as a serial entrepreneur. I don’t know the woman. I have no earthly reason to doubt her. But her self-description caused me pangs of skepticism nevertheless. A professor of English with...
by Mark O'Brien | Jun 1, 2015
The publishing of our first installment of the Mailbag generated even more cards and letters, many of which seemed preoccupied with personal brands. So, with our work cut out for us, we dive once more unto the breach. Dear Mailbag, I have a recurring dream. In it, I...
by Mark O'Brien | May 29, 2015
In a recent post, I posited the notion that disruption is the new change. As if on cue, two articles appeared in my sundry feeds almost immediately thereafter: “Big Food’s Big Problem: Consumers Don’t Trust Brands” and “The...
by Mark O'Brien | May 26, 2015
We’ve expressed our concern for the brain trust at HBR in previous posts. That concern is in no way ameliorated by a missive that floated through our consciousness last week. In a tract of some 1,016 words — “Let’s Stop Arguing About Whether...
