Cute is the New Credible

Cute is the New Credible

Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
Vanishing Point

Vanishing Point

Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
Up Before Breakfast

Up Before Breakfast

In yet another manifestation of the universal truth that one man’s crisis is another man’s blessing, I humbly offer this: “McDonald’s all-day breakfast is causing a crisis in the fast-food world”. Crisis? Aside from the fact that Jack In...
Jumping to Contusions

Jumping to Contusions

In the random reading that’s something of an avocation for me, I came across this: “Why The Shape Of A Company’s Logo Matters”. The article purported to present the results of some faux-scientific research conducted by several people, some of...
Programmatic Confusion

Programmatic Confusion

This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...