No More Bitter Pills
I’ve never been one to butter people up. I don’t know why. I seem to somehow lack the knack for telling the truth without ticking someone off.
Today’s Interview
Following last week’s press release, Yours Truly (YT) interviewed the two principals quoted in the release — Herman Belch (HB) of World Technology Firm (WTF) and Albert Murfwhiffle (AM) of Nano File Works (NFW). Herein, a transcript of that interview. YT:...
Purple Is the New Powerful
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
Water For the Drowning
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...