by Mark O'Brien | Feb 6, 2015
After learning Johnson’s fate at IDS, I called my buddy, Millwood, at The Bugle: “Millie. It’s O’Brien. “What’s up, OB?” “You ever heard of a company called Intergalactic Data Services?” “Yeah. Matter of...
by Mark O'Brien | Feb 5, 2015
You might remember the first caper I reported here. If not, don’t worry. Most folks forget me almost as fast as my ex-wives do. Just in case, I’ll fill you in: I’m a private brand detective. Most of the mysteries I’m hired to solve have to do...
by Mark O'Brien | Feb 4, 2015
When writing any type of copy or content for any purpose, my philosophy is to give readers credit for the acuity of their readership. To put it another way, my writing style is the compositional equivalent of my personal style: People get the benefit of every doubt...
by Mark O'Brien | Feb 3, 2015
In the late ’90s, I was invited to pitch the annual report business of the now-defunct Outpost.com. While there, I asked the Communications Director about the results of their recent television spot. She said, “Oh! The spot won all kinds of awards! The...
by Mark O'Brien | Feb 2, 2015
I recently read a blog post, “Lead Behaviors not Lead Scores”, by Josh Hill, and a book, Great Sky River, by Gregory Benford. The latter opened my eyes to the former. In Great Sky River, the last of humanity fights to survive on Snowglade, pursued by...
