Exchanging Ideas on Brand

Exchanging Ideas on Brand

by | Dec 18, 2014

I recently engaged in a discussion about branding on LinkedIn with a gentleman, Joseph Benson, who proved to be as patient as he is knowledgeable. I offer our exchange here, edited only for brevity and clarity, with Joseph’s permission. Joseph is indicated by...
Follow the Money

Follow the Money

by | Dec 16, 2014

It was a dark and stormy night. I was sitting in my office at the corner of Bleak and Bleaker when the phone rang. I’m no clairvoyant. But I knew something was wrong before I even answered. Maybe it was my female intuition. “O’Brien?” “Yeah.” “It’s Millwood...
Thought Leadership Thoughts

Thought Leadership Thoughts

by | Dec 12, 2014

Thinking is hard work, which is why so few people do it. (Henry Ford) I saw a profile on LinkedIn the other day describing the person who posted it as a thought and people leader. I’m certain the gentleman who posted it is many things, most of which are likely...
It’s Not What You Think

It’s Not What You Think

by | Dec 12, 2014

Don’t be hasty. We know what it looks like. We do. Really. It looks like we’re on the couch, huh? If we were you, we’d think so, too. We would. But we know you’ve told us a million times to stay off the couch. So, why would you think we’d...
Be Bold

Be Bold

by | Dec 10, 2014

Perhaps the only thing more difficult for a company to derive than its elevator pitch is a list — even a short list — of its principal differentiators. In October of this year, The Chautauqua Center for Meaningful Distinction surveyed 647 of the companies in the...