He Blinded Me With Science

He Blinded Me With Science

Good news, kids: We’re no longer complex creatures. We’re neither cryptic nor complicated. Anfractuous behavioral lines are now — if not perfectly straight — at least malleable. Outcomes are predictable. That’s right. We have experience maps. An...
Make the Logo Bigger

Make the Logo Bigger

If you do a Google search for dreaded words in business, you’ll get millions of hits. That’s a lot of dread. And it’s a reminder that dread is contextual. Edward G. Brown thinks the most dreaded words in business are Got a minute? Shell Haffner...
Not Our Type

Not Our Type

For those of us who care about such things, it’s fascinating to note that keyboard design and composition have remained largely unchanged since Enrico Royal brought the first typewriter to the United States aboard Christopher Columbus’ flagship, Santa...
Famous Last Business Words

Famous Last Business Words

Here are the five most popular phrases uttered by business people — not at the end of their lives — but at the end of their professional livelihoods: Yeah, but I thought …. You mean it didn’t …? There’s only one way to …. I know I’m...
Marketing Double-Talk

Marketing Double-Talk

I left my last corporate job 20 years ago. Even then, I was aware of a phenomenon that continues to become more prevalent: Kleptus vocabularus — the stealing of a lexicon germane to one context for the purpose of deliberately misleading in another context. More...