by Mark O'Brien | Nov 30, 2015
I read a post the other day by a British chap who wrote that, when he arrived at his office at 7:30 one morning, the only sound he could hear was the background hum of technology. I immediately wondered: How did he know it wasn’t tinnitus? If you clicked on the...
by Mark O'Brien | Nov 24, 2015
Naïveté comes in all shapes and sizes. So does academic detachment. And so it is that we have a match-up of lightweights, who’ve now squared off three times in what’s come to be dubbed, The Rhetorical Rumble. For each bout, they enter the ring with...
by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
by Mark O'Brien | Nov 20, 2015
There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
by Mark O'Brien | Nov 19, 2015
irony (noun): incongruity between what is expected to be and what actually is, or a situation or result showing such incongruity When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I...
