by Mark O'Brien | Jun 2, 2015
Thanks to a client, with whom I was working through the terms of a new agreement (amicably, or so I thought), I learned a new word the other day. It presented itself in a sentence of otherwise unremarkable, albeit characteristically tortured (syntactically speaking)...
by Mark O'Brien | Jun 1, 2015
The publishing of our first installment of the Mailbag generated even more cards and letters, many of which seemed preoccupied with personal brands. So, with our work cut out for us, we dive once more unto the breach. Dear Mailbag, I have a recurring dream. In it, I...
by Mark O'Brien | May 29, 2015
In a recent post, I posited the notion that disruption is the new change. As if on cue, two articles appeared in my sundry feeds almost immediately thereafter: “Big Food’s Big Problem: Consumers Don’t Trust Brands” and “The...
by Mark O'Brien | May 28, 2015
At risk of having you think I doth protest too much, I’m not prudish, at least as far as language is concerned. Truth be told, my language is, on occasion, salty enough to float rocks. But I, nevertheless, do try to maintain a modicum of linguistic decorum in...
by Mark O'Brien | May 27, 2015
Okay. We live in a world of specialization. I got that. But who’d have imagined we’d require specialized means of cleaning microfibers? If you even have to ask that question, it’s the rough equivalent of wanting to know how much it costs to maintain...
