by Mark O'Brien | Apr 3, 2015
Since it was clear I was more surprised than Biff was, I spoke up first; although, it was more a reflexive exclamation than a considered inquiry: “Is something wrong …?” “No,” Biff replied calmly. “What makes you ask?”...
by Mark O'Brien | Apr 2, 2015
Regular readers might remember the first case I reported in these pages. Hardcore masochists might even recall the second one. If not, don’t let it get to you. I beat the pavement as a private brand detective. The lion’s share of my cases have to do with...
by Mark O'Brien | Mar 27, 2015
I hope I don’t disillusion, disappoint, or disaffect anyone. But this needs to be stated overtly: Advertising is not a dance. That’s not to say every business needs to advertise. There are many businesses with strategic, managed growth plans that can do...
by Mark O'Brien | Mar 18, 2015
We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment. (Jim Rohn) In 2013, I had four surgeries, none serious, all requiring sedentary recovery time. The results of the subsequent inactivity were weight gain and a loss of...
by Mark O'Brien | Mar 11, 2015
A friend, who knows I’m a registered Glutton for Punishment, recently dredged up two articles from two years ago (hoard much?) and sent them to me with the spartan query: “Dude, did you ever see these?” Both bore relevance to the insurance industry....
