Reverse Marketing

Reverse Marketing

Floyd and Boyd are not real people. But they play them on TV. They recently engaged in this discussion during an episode of Unreal People on UPC (the Unreal People Channel). Floyd: Why don’t companies market to vendors? Boyd: What? Floyd: If companies need the...
The Point

The Point

If you read enough, and long enough, you’re bound to come across something worth your time — the proverbial diamond in the rough; the product of a keen intellect; a thoughtful treatise, rationally conceived, soundly argued, and engagingly persuasive. The finding...
WTF (Watch The Forensics)

WTF (Watch The Forensics)

The following program contains graphic situations and dramatizations. It may not be suitable for children, especially those who are extremely impressionable and may be profoundly disillusioned at the realization that the behavior of ostensible adults can range from...
Networking, Conversing, and Writing

Networking, Conversing, and Writing

I read an article in Inc., “It’s Official: Networking Makes People Feel Sleazy”, over breakfast the other morning. Its psychological premise engaged me fully, especially this: Just the thought of saying “find me on LinkedIn” is enough to...
Take the First Step

Take the First Step

When I speak to students during readings of my books, Martin the Marlin, The One and Only Ben, and Martin the Marlin: Friends Help Friends — in groups that often number in the hundreds, from Kindergarten through 8th grade — I get questions so direct they can only come...