by Mark O'Brien | Jun 12, 2015
That whooshing sound you just heard was the biggest sigh of relief I’ve ever let out, spontaneously emitted after reading this: “State of Global Development: Why 2015 is a Pivotal Year for Ending Poverty”: The outcomes of this year will help...
by Mark O'Brien | May 13, 2015
A long time ago in a land far away, a man — we’ll call him Nimrod — founded a company. He knew everything about founding a company. But he knew nothing about promoting one. He knew nothing about assimilating people and letting them embody a brand in their own...
by Mark O'Brien | May 7, 2015
I received an email from an earnest gentleman, eager to help his company write more business and make its brand more prominent. He presented a list of tactics he believed would be effective means to his ends. Here’s the email (with minor modifications to protect...
by Mark O'Brien | May 6, 2015
I’d expressed my disdain for experts in these pages before. Well, okay. More than once. All right already. More than twice. Nevertheless, a colleague shared this LinkedIn post with me and made the cardinal mistake of asking my opinion. Is it me, or have we...
by Mark O'Brien | May 1, 2015
Since we’ve now published 150 posts — and since they generate a veritable avalanche of cards and letters from our legions of readers — we’re going to share some of them on occasion … because we want to. We tried to think of another reason, but we...
