The Usual CRACKPOTS

The Usual CRACKPOTS

The story you are about to read is true. Names, links, and actual terminology have been withheld to protect the innocent and the unwitting from skulduggery and knavery — and to shield the duplicitous and the unscrupulous from the slings and arrows of righteous...
Water For the Drowning

Water For the Drowning

Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
Fun With Words

Fun With Words

My colleague and LinkedIn connection, Derrick Martins, posted what he had to have known would be irresistible bait for a word-shark like me. More specifically, he angled for trouble when he published this piece — “Analytics and Big Data: The Skeptics vs. the...
When You Wish Upon a Star

When You Wish Upon a Star

People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
Glass Half Full

Glass Half Full

Four days ago, the buzzkills at The Atlantic ran a glass-half-empty article intended to scare the bejesus out of us: “Hangovers: They’re Costing the U.S. Economy”. (The reason for its intent is neither stated nor clear.) It shared the results of a...