by Mark O'Brien | Oct 15, 2015
In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
by Mark O'Brien | Oct 8, 2015
Forbes has introduced something called BrandVoice, which it describes thusly: Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing...
by Mark O'Brien | Sep 29, 2015
I love bad movies. In fact, one of my greatest pleasures is staying up till the wee hours of the weekend watching ill-contrived films and wondering; Why were they made? Who financed them? For what return? Did the writer(s) think it was any good? What were the actors...
by Mark O'Brien | Sep 28, 2015
Despite the fact that some of my ravings might suggest otherwise, I love marketing. I love it with a passion. So, with equal passion, I hate its being abused. As one indication of its abuse, I enter into evidence this post — “Which Technologies and Content Types...
by Mark O'Brien | Sep 23, 2015
Nothing inspires apprehension like an infomercial called “5 Interview Questions for Your Next Big Data Vendor” from something billing itself as the One-Stop Shop for Big Data, creating the Big Data ecosystem by connecting all stakeholders within the global...
