by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Jul 18, 2016
The other day, I came across an informercial for Prezi, not-so-cleverly disguised as yet another in the interminable myriad of how-to treatises to which we find ourselves ceaselessly subject in this, The Golden Age of Self-Evident, Sophomoric, and Unrequested Advice....
by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | May 23, 2016
After recent revelations about the homogenization and routinization of everything, I suppose it makes a bit of logical sense that we should now be on to trivialization. But this latest revelation seems somehow more dire than its predecessors in that it has the...
by Mark O'Brien | May 16, 2016
Trying to get through a recent post of nearly 4,000 words, which turned out to be an infomercial for an equally windy 124-page report from Deloitte, put me in mind of this passage from Alice’s Restaurant, since the post contains … … twenty seven...
