by Mark O'Brien | Apr 7, 2016
The blind squirrel found an acorn. It was bound to happen. After stumbling around in an amaurotic crepuscule, falling out of a few trees, and living in a virtually opaque stupor, the scansorial rodent finally discovered what empiricists working with even modestly...
by Mark O'Brien | Mar 21, 2016
When I took my first full-time job (in a major U.S. insurance and financial-services corporation), my boss said to me: “The quality of your work doesn’t make any difference. The only thing that matters is who you know.” It remains one of the most...
by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Mar 4, 2016
Some syntactical constructions are a little harder to penetrate than others. The following snippet requires a hammer drill with a diamond bit to permeate, after which it could still stand some explication. The snippet comes from an article entitled, “Why The...
by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
