by Mark O'Brien | Aug 28, 2015
I don’t know that it was officially declared. But this may have been Marketing Week. After I wrote this post on Wednesday — “Marketing Should Be Simple: Part Deux” — this one popped into my queue: “What’s in Your Marketing Stack?”...
by Mark O'Brien | Aug 26, 2015
Perfect order is the forerunner of perfect horror. (Carlos Fuentes) If I weren’t the epitome of the Eternal Optimist — and if I didn’t believe utterly in the cyclical nature of all things (yes, sanity WILL return) — I’d be despondent right about now....
by Mark O'Brien | Aug 24, 2015
Bearing in mind that I write from the relatively affluent western part of the world — from the United States of America, in particular — I recognize the generalizations I express herein are limited to the socio-economic realities of geography. And I...
by Mark O'Brien | Aug 21, 2015
Kevin Donnellon, president of Macali Communications, published a list of seven tips for managing prospective public-relations disasters under this headline: “Preparing For Your Jared Fogle or Spokesperson Crisis”. Mr. Donnellon’s syntactical and...
by Mark O'Brien | Aug 20, 2015
Thou shalt not dilute thy brand.1 Thou shalt not create brand confusion.2 Apparently, the folks at Google neglected to read The Branding Bible (or at least my book therein) before getting themselves in the soup with their recent (re)branding debacle. As result,...
