The Nose Knows

The Nose Knows

Ask a roomful of people (I’ve done it), “What’s your brand?” and most of them will quickly respond, “My logo.” It’s not a bad answer. It’s just incomplete. It lacks context. Your logo is, at most, an aspect of your brand. Especially in your advertising or on your...
The Case of the Frozen Feet: Part One

The Case of the Frozen Feet: Part One

Regular readers might remember the first case I reported in these pages. Hardcore masochists might even recall the second one. If not, don’t let it get to you. I beat the pavement as a private brand detective. The lion’s share of my cases have to do with...
The Naked Truth

The Naked Truth

ZEPHYR COVE, Nev. — A 53-year-old man was arrested on suspicion of being naked near a high school on Lake Tahoe’s east shore … after three Whittell High School students reported spotting him tied to a rock and lying face down behind the school. When the students...
Research: A Eulogy

Research: A Eulogy

Dearly Beloved, We are gathered here on this solemn occasion to mark the untimely and unfortunate passing of something long held in the highest esteem by those who conducted it and by those who benefitted from it, be they in the hallowed halls of academia or in the...
It’s About Time

It’s About Time

I wonder if all of us think more about time as we grow older. I’m sure we’re aware of its passing. I want to know if we share a preoccupation with what we’re doing with our time. We have such a perverse relationship with it. When we’re young, there seems to be too...